Posts by Danielle Vincent

8 Things to Do When You Just Can’t
I find it doesn’t really help to whisper, “Oh, Jesus,” over and over when doing that, but, hey, might as well try again, right? “Oh, Jesus. Oh, Jesus.”
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The Things I’m Glad I Didn’t Know When I Started My Business
This business has taught me that when I get knocked on my ass, I need to brush myself off, put on a smile, and get back to work.
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How We’ve Maintained Our Enthusiasm for Our Handmade Soap Business
Today, I woke up full of piss and vinegar, certain that today—TODAY, MORE THAN ANY OTHER DAY—was going to be a fucking awesome day.
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When Major Business Blunders Happen: Learning My Break-Even Point
I got my pricing right, but I didn’t know something important: my break even point, the number of units we need to sell in order to cover our expenses.
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The Single Most Important Business Killer: Bad Pricing Are you actually losing money on every sale?
The only thing that can save you is making sure your business is profitable. So you need to sell your products for more than what it costs to make them.
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How I Got a $5,000 Loan With 0% Interest Just Because I’m a Small Business Owner
I thought Kiva was for micro-loans of about $200 for poor small business owners to eke out an existence in a third world country. Not so.
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Brand Voice: You Are What You Say
Many people say that I’m lucky to have a natural voice for marketing—but they don’t realize that I actually have gone to great lengths to define this.
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Ain’t Nobody Got Time for It: My 4-Hours-per-Week Social Media Plan
I can execute my WHOLE social media plan (not including blogging) in about four hours per week and we have a really decent growth on all platforms.
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Working When You're Broken
Working when you’re broken is usually the best way to stay sick. But sometimes working when you’re broken is, well, what you gotta do. I made a flow chart.
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The Value of Being Liked I talk social media strategy with Mona Holmes
If you don’t create and manage your own online identity, it will be created for you, and not necessarily in the way you want.
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The Checklist of Doom
I have made a commitment to finish the list FIRST, even if I don’t feel like it. And it has paid off. Not always immediately, but eventually.
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Stick to Your Business Plan Being Optimistic when Feeling Pessimistic
We all envision the entrepreneur who invests all her money in an idea, only to see her dreams go up in a fiery fiasco. I don’t want to be that woman.
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A Country Girl in Oakland Location, Location, Location
I can make soap anywhere I have space for production and supplies. And as long as I have an internet connection, I can sell it.
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Helping People Find Whiskey Soap (by Improving Your SEO)
You are going to take those companies on. Really, it’s a race to first place. And through systematic effort, you can totally do it.
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Zen and the Art of Vendor Maintenance
Would worrying about my vendor’s delay make the oil ship sooner? No. So why worry about it?
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Unicorn Poop + Facebook Insights = Huge Success How Social Media Can Help You Spread Your Brand Worldwide
When I posted about Unicorn Poop, I just sat there slack-jawed as the “share” count clicked up and up over the course of the day.
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