Great Idea! First, Design Your Business

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At this stage of business development, the design of the product should serve the development of the business—not the other way around.

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The Value of Being Liked I talk social media strategy with Mona Holmes

| Colfax, CA, US | | 1 Comment

If you don’t create and manage your own online identity, it will be created for you, and not necessarily in the way you want.

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The Checklist of Doom itself - Pyragraph

The Checklist of Doom

| Colfax, CA, US | | 0 Comments

I have made a commitment to finish the list FIRST, even if I don’t feel like it. And it has paid off. Not always immediately, but eventually.

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Stick to your Business Plan (and buy more fragrance oil) - Pyragraph

Stick to Your Business Plan Being Optimistic when Feeling Pessimistic

| Colfax, CA, US | | 1 Comment

We all envision the entrepreneur who invests all her money in an idea, only to see her dreams go up in a fiery fiasco. I don’t want to be that woman.

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A country girl in Oakland

A Country Girl in Oakland Location, Location, Location

| Colfax, CA, US | | 0 Comments

I can make soap anywhere I have space for production and supplies. And as long as I have an internet connection, I can sell it.

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Pyragraph editors

Letter from the Editor Peri Spills the Latest Happenings at Pyragraph

| Albuquerque, NM, US | | 4 Comments

It’s high time for a letter from me, Pyragraph’s Publisher and Editor, to tell you what’s going on with our little-but-growing creative career magazine.

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the blurts play Burt's

My Life Crisis Forced Me to Leave My Band And now I'm back

| Albuquerque, NM, US | | 3 Comments

Balancing music with needing to put my daughter first is tricky. I have to admit, there’s something about playing music that feels self-indulgent.

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Helping People Find Whiskey Soap (by Improving Your SEO)

| Colfax, CA, US | | 0 Comments

You are going to take those companies on. Really, it’s a race to first place. And through systematic effort, you can totally do it.

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Zen and the Art of Vendor Maintenance

| Colfax, CA, US | | 1 Comment

Would worrying about my vendor’s delay make the oil ship sooner? No. So why worry about it?

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Outlaw Soaps Unicorn Poop soap

Unicorn Poop + Facebook Insights = Huge Success How Social Media Can Help You Spread Your Brand Worldwide

| Colfax, CA, US | | 5 Comments

When I posted about Unicorn Poop, I just sat there slack-jawed as the “share” count clicked up and up over the course of the day.

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Creative Logic: Bacon Soap

| Colfax, CA, US | | 2 Comments

Analytics do more than just tell you how many people visited your site. In my case, they tell me how bacon soap has made my business flourish.

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From Oprah to Soap-rah

| Colfax, CA, US | | 6 Comments

One day, I set the soap down with the ingredients facing me: Seven ingredients. That’s all. How complicated could seven ingredients be?

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Choose a Manufacturer that Communicates Well

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Staandup Desk received valuable input on design and materials from USA-based fabricators that it did not get from the factories in China.

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Where in the World Should We Manufacture?

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Local manufacturing can lead to greater innovation, it can be better suited for smaller production runs, it is often faster, and can even be cheaper.

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Jackie Battenfield: Make a Living Doing What You Love

| New York, NY | | 9 Comments

“The Artist’s Guide: How to Make a Living Doing What You Love” has been trumpeted as the bible of art career how-to.

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Piano score

Music Licensing 101

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How do you get your music into the hands of music supervisors, those gatekeepers who decide whose music is heard during an episode of “Justified”?

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