About Nicola Freegard
Nicola Freegard has an extensive background in both the music and design business, and offers her services as an independent consultant, bringing strategic marketing, PR and promotional focus to a variety of artists and creative companies.
Nicola moved to the United States in the mid 80s from London where she had started her working career as assistant to jazz legend Ronnie Scott and Pete King (Ronnie Scotts Club, Soho) in the late 1970s, and later to the Israeli poet laureate Nachum Heiman (Logorhythm Studios, Soho).
She began working in Hollywood in music publishing for ATV Music (publishers of the Beatles, The Pretenders, Little Richard and more), and for managers Ned Shankman & Ron De Blasio (X, David Foster, Barry White) which opened the doors to work as an independent music supervisor & coordinator for film. She worked on 20+ film projects coordinating music scores and licensing songs. She also had the opportunity to work in art departments on feature films, commercials and music videos, as coordinator, set painter, prop builder, and PA, where she gained great respect for production design and art direction under the guiding hands of award-winning production designer Alex McDowell (Charlie & Chocolate Factory, The Crow, Fight Club). Working in film, Nicola built organizational skills that would become invaluable to her future work as a designer.
Finding her passion for the environment on the studio back lot, and realizing a strong sense for the need to create more sustainable processes within the media industries, she launched a business in ecotextile design and product development. In 2002 she went on to create and design the recycling company Vy&Elle: a purveyor of handbags and accessories made from recycled vinyl billboards.
In 2009 Nicola launched her consultancy company Compound Management/Nicola Freegard Studios. She offers assistance through design, marketing and public relations strategies, utilizing her knowledge of brand building and promotion.
When I started my first business I didn’t know a gross margin from a gross mistake.
Without a connection to the authenticity and story, a project can be hard to see through the clutter.