Music Video Showcase

The song’s lyrics follow the long tradition of smack talkers and lyrical braggarts, touching on important issues like partying, hangovers, haters and stupid fans. Just some of the classics, really.

The video uses the structure of the song—a long, tension filled intro that owes as much to Morricone and Leonard Cohen as it does to Metallica—that suddenly lunges headlong into a thrash-metal buzz-saw to create some very real suspense and a stunning payoff.

Bassist Lauren Poole says the video came together quickly because everyone involved was immediately on the same page—a page, it’s worth noting, where the characters have an affinity for high concepts, sweaty costumes and stabbing people.

This is a music video that I just dig; it captures the raw, raucous vibe The Reverend Peyton’s Big Damn Band exudes.

As a director who works with modest budgets, I love seeing videos like this that are visually stunning and entertaining, yet don’t require big money to produce.

Director Giorgio Testi has found a way to capture absent solid footing that a good show creates. Trying to dissect the shots on this video, I am convinced he often just strapped a GoPro onto a raccoon and threw it into the crowd.

Directed by Andrew Laurich, whose projects (including this one) have received acclaim and recognition and cries of, “Why, that man’s a creative genius!”

A rap video shot on a zero budget? What a concept.